vineyard vines® for Target

By: Emily Heaston

Is it time to head to Clear Lake yet?! The new vineyard vines® for Target collaboration is coming soon and we’re so ready! This limited time collection arrives in stores and online on May 18th–shop early, there are so many cute things that could sell out quickly!

Get comfy–this collection is gigantic!! There are too many cute things to show you, so let’s get started with my favorites:


I love how easily everything can mix and match! Every summer, I try not to over-pack for the lake because we always end up throwing in laundry with the beach towels and you could easily re-wear all of this and still be comfortable and cute in family pics!


Perfect for Tim–practical, classic and comfortable clothing that won’t go out of style.


Gah! The stuff for the girls is too cute! I can see Clare, Cate, Lily, Maeve & Margot running around in all of this all summer long. I might be MOST excited about the white and navy polos–I buy the vineyard vines polos for Clare already for her school uniform. vineyard vines polos normally start at $42 and I’m always happy if I can stock up when they’re on sale, so I’m hoping to grab a bunch of these at $16/each! They wash up so nicely and I will be needing twice as many next year with Cate starting kindergarten in the fall!


Teddy will love this swim trunks and rashguard set and I can’t resist getting him mini-versions of Tim’s stuff!


Everything is even cuter for babies! I remember how much I used my little changing pad–so practical! Love the little muslin swaddle blankets for summer–nice and lightweight. My kids still sleep with their security blankets just like this cute little whale one!


Love this large beach bag and the small pouch you can hook into it. I end up hauling everyone’s sunglasses, sunscreen and tons of extra random stuff all summer long and especially at the lake, so I need a big beach bag! Love the whale key chain–hope it floats, just in case for my brother’s boat keys! I really need to replace some old makeup bags and love this coordinating set.


Can’t resist shopping for our dog, Yankee! He loves Clear Lake too!


The two over-sized beach towels are a must! Perfect for setting up camp under a big umbrella on the beach! Love all the throw pillows and candles for my deck!


You already know how much I love these little snack bowls and now they’ve made them even cuter! Add to cart!!!!!! Love the basket lining on this picnic bag and I will take all the stainless-steel drink-ware! There are enough tumblers and wine glasses for all of us!


Stocking up on these cute waterproof decks of cards–it takes two decks to play our family’s favorite card game, Shanghai, which our crew has been playing long before our moms were even born! I love these durable outdoor blankets and this is the cutest print I’ve seen on one. My kids will definitely need these sand toys and we’ll all enjoy the party raft! Take me to the lake right now!

Thanks for sticking with me–there was more to this collaboration than I could have expected and I can’t wait to see it all arrive in stores and in my mailbox!

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Emily Heaston

Hi, my name is Emily. I was born and raised in Des Moines, IA. I graduated from Dowling Catholic High School in 2001, Iowa State University in 2005 and DePaul University in 2007. Tim and I got married in 2009; we have three kids, Clare, Cate, and Teddy, and one puppy, Yankee. I'm excited to share my favorite things with my lifelong friends and cousins!

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